Email has been around for over 20 years and is one of the most popular tools used in communicating between people and businesses.
Technology is a useful tool that can simplify complicated and time consuming processes that would otherwise rely on human intervention.
Hotel Revenue Management is a professional discipline that requires a good understanding of guest preferences, environment trends, and competitor behaviour. Although revenue management is financial, it relies on the marketing concept of perishable Inventory.
Hotels have many information systems that need to integrate and connect with each other for any measure of success. Not only do these systems need to share data but they need to do so in a coherent way that makes sense to the end user.
While Online Travel Agencies (OTAs) have been a go-to solution for many hotels, there are many advantages to having a hotel own website. In this blog, we’ll look at the limitation OTA agents have and why you cannot overlook the importance of direct marketing and sales through your own website
Revenue management is all about selling your hotel room to the right person, at the right time, through the right channel. When this occurs, you are more likely to maximise your revenue, and in turn your profit.
In today's globalised world, the hospitality industry must cater to the needs of a diverse international clientele, especially those coming from Asia. According to a report from the Ministry of Tourism and Sports, the top three countries with the highest number of tourists visiting Thailand are Malaysia, China, and South Korea.
ChatGPT was released in November 2022, by San Francisco lab, OpenAI. The power behind GPT is a machine learning algorithm that uses deep learning to generate text, images, videos, and other content.
Planning a vacation can be a lot of work, so to save time and money, travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago tosearch for hotels, do price comparisons, and find good deals.
The hospitality industry continues to evolve and set new standards of excellence. Technological innovation is accelerating, with breakthroughs in AI, machine learning, and automation.
International arrivals from Korea were growing steadily prior to Covid-19. Back then it was the third largest tourism source market in the Asia-Pacific region, according to GlobalData - UK.
Covid 19 ravaged the tourism industry for over 2 years. So it came as a relief when earlier this year in June - the Thai government removed covid restrictions making it easier for travelers to enter the Kingdom. Today anyone traveling to Thailand no longer needs to provide proof of health status and vaccination prior to departure.
Hoteliers – have you ever wondered how to get your hotel listed in a popular search engine like Google without doing SEO marketing?? Does it frustrate you to rely almost exclusively on OTA’s for hotel bookings because driving more search engine traffic to your website can really be difficult without a huge advertising budget?
Hotel Contacting with 3rd party agents is becoming easier as electronic documents replace hard copy paper. To be sure, Electronic Contracts are not an entirely new concept. Documents prepared on a PC or Smartphone, sent by email or accessible through a weblink with an electronic signature is for all intents and purposes an electronic document. Indeed, many hotels already use soft-copy contracts like this with their suppliers and 3
Hoteliers are quickly learning about the power Social Media offers in marketing their hotel. Because social media engages its users so effectively, it makes sense for hoteliers to use these platforms to compliment other mainstream sales and marketing activities – such as advertising and PR.
Your property management system (PMS) is the hub of your hotel operation. It does everything from processing guest reservations to keeping information about guests’ preferences and spending.
In the last blog (part 1) we looked at how hoteliers should be preparing for the recovery in Thailand, as countries around the world begin to relax restrictions and rules on who can travel.
As countries around the world begin to relax restrictions, the rules on who can travel and under what conditions remains fairly unclear.
Hoteliers should be thinking about embracing a new mindset in sales, marketing, and distribution to be effective in the new normal.
The Corona Virus Pandemic will go down in history as the event that changed the face of travel and hospitality forever.
In this blog, we’ll look at ways Hoteliers can capture the domestic tourism market with our tips and recommendations.
The Tourism industry has faced many threats and challenges over the last 20 years and managed to survive. Examples include: SARS in 2003, The Indonesia Tsunami in 2004 and the Global Financial Meltdown in 2008.
The Corona Virus Pandemic has been a “wake-up” call for most businesses all around the world. Earlier this year, nearly every country faced the same
After 2 months lockdown in Thailand, we’ve been fairly lucky to get our public health situation under control and are ready to emerge from isolation. Great news
The impacts of COVID-19 on the travel and hospitality industry will be Big.
We’d like to take the opportunity to wish you a very prosperous and safe New Year in 2020 and thank you for your support during 2019.
This blog is a follow up to my earlier writing in September 2019, about why your hotel needs a channel manager.
Hoteliers Guru recently launched a series of interactive educational workshops for hotel customers dealing with Channel Management, Direct Booking Engine and Property Management Systems.
Looking back 20 years ago, it wasn’t difficult for hotels to keep on top of their rate pricing strategy compared to today.
Hotel Contract Management is moving digital. Plenty of new services are being designed to streamline the way hotel contracting is done with 3rd party agents.
Channel Management Systems have been around for about two decades, mainly for hotels to improve their daily routine of managing Room Rate Inventory with 3rd party online agents.
A blog is a “weblog” or journal with information about something that’s topical or important to you or those around you that you want to share. Blogs are journal writings or recordings, intended to broadcast to a wider audience, in a time format with latest posts showing first.
If you’ve already done your research about how to run a vacation rental, invested in the right furniture and amenities and have plan for cleaning and guest support. Now, it’s time to consider how get bookings?
Most Vacation Rentals are managed by their owners or have a Property Management Company take care of listings.
Before the Internet empowered the world – Vacation Rentals were a family cottage industry. Change began with a website called VRBO in 1996. HomeAway acquired the business in 2006, and not long after Expedia swallowed it up , paying $3.9 billion.
In the 20 years since the new millennium, Thailand’s tourism industry has continued to grow.
The hotel front desk is often thought of as the focal point of hotel operations.
Hoteliers often discuss what’s the best place to invest, when developing their marketing and brand presence.
Search engines serve millions of users per day looking for answers to their questions, and especially solutions to their problems.
Loyalty programs are popular and exist throughout most service industries including: retail, banking, travel, hospitality, e-commerce etc.
Mark Zuckerberg recently announced users number about 2 billion worldwide, spending roughly an hour a day on a combination of application including as Facebook, Instagram and Messenger.
Hotel managers understand that being successful is about maintaining a good relationship with guests, whist driving home a steady profitable revenue stream.
Technological Innovation and product evolution are the driving forces changing the way people plan their travel journeys.
In today’s digital economy, it’s never been easier to develop a website to showcase and market a hotel.
